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Since starting RaceOS, I’ve been asked “why?” by a lot of people.
Why start a business?
Why in the endurance space?
Why focus on timing technology?
The truth is, I have a lot of “whys”—maybe even more than there are ways to ask the question.
I’m constantly thinking or dreaming about how things could be—how to solve problems in new ways, how to make something better. It drives my wife crazy when it comes to projects around the house! There’s just something that fires up inside me when I start to envision something, putting a solution together, and setting the wheels in motion to bring it to life. And that feeling of getting something across the finish line? It’s exhilarating, rewarding, and—if I’m being honest—addictive. Just like crossing the finish line of a race! My wife might even say I get a little obsessive once I latch on to one of those ideas.
That love of building has always been paired with a strong entrepreneurial drive. I’m not sure where it comes from, but I’ve felt a pull to start my own business for as long as I can remember. As we talked about in our first Founders Forum post, the goal here isn’t to build a billion-dollar company. Sure, that would be a great side effect—and yes, we all need to put food on the table—but that’s not the primary motivation for us.
For years, I’ve scratched the entrepreneurial itch by working inside startups and scaling companies. I’ve been fortunate to help build multiple businesses from the ground up to over $50M in revenue. I’ve learned a lot through that journey—mostly from the mistakes we made along the way. Now, I’m ready to apply those lessons to something of my own.
Athletics have always played a big role in my life. I played three sports in high school, and in college, I stumbled into endurance sports. Running, cycling, and triathlons quickly became a passion, and that passion has never left. I’ve also gotten to see first hand the benefits of sports and life lessons that sports can teach us.
Shortly after college I found myself stuck in a job I hated, in an industry I had no passion for. So, I made a change. I went back to school, earned a master’s degree in Clinical Exercise Physiology, and spent years in clinical, government, and corporate wellness roles—helping people live healthier lives. This was rewarding!
Along the way, I also got to wear the race director hat, organizing multiple community events. Funny enough, when I made the jump into the tech industry 15 years ago, I never thought that race experience would be relevant again.
But here we are.
That’s always been my biggest source of fulfillment—whether working with patients, community members, or race participants. Helping others live better lives is something I’m deeply passionate about—almost as much as my own endurance pursuits.
For me, RaceOS is a chance to bring it all together:
Doing what I love. In a space I’m excited about. Sharing the joy of racing with others. And creating real, positive impact in people’s lives.
So how does a race timing platform help people live healthier lives?
It starts with a simple flywheel. Sure, flywheels are usually talked about in business contexts, but they can exist anywhere. Here’s our flywheel:
That’s the core of our mission. We want to create a better experience for everyone involved in endurance events—so we can drive more participation and, ultimately, help more people live better lives.
We’re not just building a better way to time races. We’re building endurance sports management software that:
Which leads to:
That’s why we’re building RaceOS. That’s why we’re here. We hope you’ll join us on the journey!
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